Winning Results with Google Adwords, Second Edition

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Run a Profitable Google AdWords Campaign

Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign

• Create strategic groups of ads and keywords
• Understand Google's Quality Score ad ranking system and quality-based bidding
• Use the keyword tool to your advantage
• Develop a successful bidding strategy
• Write, test, and refine winning ads
• Filter out inappropriate prospects
• Expand proven ad campaigns
• Measure success using Google Analytics and other methods
• Increase conversion rates

Author: Andrew Goodman
Publisher: McGraw-Hill Companies
Published: 12/29/2008
Pages: 400
Binding Type: Paperback
Weight: 1.46lbs
Size: 9.22h x 7.28w x 0.81d
ISBN: 9780071496568

Review Citation(s):
Reference and Research Bk News 05/01/2009 pg. 122

About the Author
Andrew Goodman is principal of Page Zero Media, a marketing agency which focuses on maximizing clients' paid search marketing campaigns. He is the author of the first edition of this book.

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