Winning the Profit Game: Smarter Pricing, Smarter Branding

How to use pricing as a strategic tool to increase revenues and win the war for profit

One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include:

• Proven strategies for transforming added value into revenues and winning the war for profits
• Prescriptive frameworks for putting the principles and strategies into action, immediately
• Numerous success stories based on experiences of A. T. Kearney clients worldwide
  
  Author: Robert Docters, Michael Reopel, Jeanne-Mey Sun
  Publisher: McGraw-Hill Companies
  Published: 01/02/2004
  Pages: 315
  Binding Type: Hardcover
  Weight: 1.35lbs
  Size: 9.31h x 6.17w x 1.12d
  ISBN: 9780071434720
  

  About the Author
  

  Robert G. Docters is a partner in i2Partners L.L.C., a boutique price and intellectual consulting firm.

  Michael R. Roeopel is a senior officer in A. T. Kearney's strategy practice.

  Dr. Jeanne-Mey Sun is a consultant with A. T. Kearney.

  Stephen M. Tanny is a professor at the University of Toronto.

  
  

  This title is not returnable