Adding Value (Rle Marketing): Brands and Marketing in Food and Drink

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

Author: Geoffrey Jones
Publisher: Routledge
Published: 11/26/2015
Pages: 368
Binding Type: Paperback
Weight: 1.13lbs
Size: 9.21h x 6.14w x 0.76d
ISBN: 9781138965935

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