Argumentative and persuasive strategies in advertising discourse

Having proposed in this book the description of the mechanisms governing the functioning of the advertising discourse, we believe to have facilitated also a critical reading of its numerous manifestations to which we are subjected daily, creating, in this way, the antibodies of the manipulation. An informed and wise interlocutor can better understand and defend himself against the more or less constraining language games, launched by a hegemonic speaker.

Author: Monica Frunză
Publisher: Our Knowledge Publishing
Published: 03/14/2023
Pages: 164
Binding Type: Paperback
Weight: 0.55lbs
Size: 9.00h x 6.00w x 0.38d
ISBN: 9786205791783

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