Behind the Wheel at Chrysler

A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. "Everyone who cares about american industry should read this book]" (New York Times Book Review). Index.


Author: Doron P. Levin, Levin
Publisher: Houghton Mifflin
Published: 10/17/1996
Pages: 368
Binding Type: Paperback
Weight: 1.02lbs
Size: 8.48h x 5.50w x 0.89d
ISBN: 9780156004749

Review Citation(s):
New York Times 12/29/1996 pg. 20