Blown to Bits: How the New Economics of Information Transforms Strategy

The new economics of information is blowing apart the foundations of traditional business strategy. According to Blown to Bits, your business definition, industry definition, and competitive advantage are simultaneously up for grabs. Evans and Wurster argue that with the spread of connectivity and common standards, your customers will increasingly have rich access to a universe of alternatives, your suppliers will exploit direct access to your customers, and focused competitors will pick off the most profitable parts of your value chain. With an uncompromising clarity and vivid examples, Blown to Bits is targeted squarely at today's practicing business and corporate leaders. This groundbreaking book shows how to build new strategies that reflect the new economics of information, and explains how to take advantage of the forces shaping today's competitive advantage.

Author: Philip Evans, Thomas S. Wurster
Publisher: Harvard Business Review Press
Published: 09/19/1999
Pages: 288
Binding Type: Hardcover
Weight: 1.36lbs
Size: 9.52h x 6.47w x 1.12d
ISBN: 9780875848778

Review Citation(s):
Booklist 10/01/1999 pg. 327
Reference and Research Bk News 11/01/2000 pg. 60

About the Author

Philip Evans is a Senior Vice President of the Boston Consulting Group in Boston.

Thomas S. Wurster is a Vice President of The Boston Consulting Group in Los Angeles. The authors are coleaders of The Boston Consulting Group's Media and Convergence Practice.