Brand from Inside Pod

In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo , describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business ensuring consistent authenticity, substance, and voice throughout the business any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.

Author: Libby Sartain, Mark Schumann, Sartain
Publisher: John Wiley & Sons
Published: 04/05/2006
Pages: 272
Binding Type: Paperback
Weight: 0.81lbs
Size: 9.00h x 6.00w x 0.58d
ISBN: 9781118964460

About the Author
Libby Sartain, senior vice president of human resources and chief people Yahoo, is responsible for leading Yahoo! Inc.'s global human resources efforts and for managing and developing the human resources team, focusing on attracting, retaining, and developing Yahoo!'s employees.

Mark Schumann, ABC, is the former global communication practice leader for the consulting firm Towers Perrin. For more than twenty-five years, Schumann has counseled leaders of major businesses around the world on how to engage employees during challenging situations of defining change.

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