Branding Your Business

The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business.

Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.

Author: James Hammond
Publisher: Kogan Page
Published: 03/29/2011
Pages: 288
Binding Type: Paperback
Weight: 0.79lbs
Size: 8.48h x 5.50w x 0.66d
ISBN: 9780749462963

Review Citation(s):
Reference and Research Bk News 06/01/2011 pg. 93

About the Author
James Hammond has over 30 years of experience working in brand management and strategy, consulting for many blue chip organizations, including Virgin, Honda, and EMI. He has created and chaired key European conferences on Customer Care and Managing Change.