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Building a Winning Sales Force: Powerful Strategies for Driving High Performance

Building a Winning Sales Force: Powerful Strategies for Driving High Performance

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Sales force effectiveness drives every company's success, but keeping a sales organization at the top of its game is a constant challenge. As experts in the field, Andy Zoltners and Prabha Sinha have helped sales leaders around the world perfect their sales strategy, operations, and execution. Drawing on their strategic insight and pragmatic advice, Building a Winning Sales Force provides leaders with innovative yet practical tips for success by offering solutions to many of the most common issues faced by today's sales organizations. The book shows readers how to: assess how good their sales force really is; identify sales force improvement opportunities; implement tools and processes that have an immediate impact on sales effectiveness; attract and retain the best salespeople; design incentive compensation plans; set goals; manage sales performance; and motivate the sales force. Filled with practical advice and case studies of companies that have conquered even the most challenging obstacles, Building a Winning Sales Force will enable your team to drive sales and help your company stay competitive.

Author: Andris Zoltners, Prabhakant Sinha, Sally Lorimer
Publisher: Amacom
Published: 03/06/2009
Pages: 496
Binding Type: Paperback
Weight: 1.45lbs
Size: 9.00h x 6.00w x 1.00d
ISBN: 9780814437353

About the Author

Andris A. Zoltners (Evanston, IL) is a professor of marketing at the Kellogg School of Management at Northwestern University.

Prabhakant Sinha (Chicago, IL) is Co-Chairman of ZS Associates, a global sales effectiveness and marketing consulting firm founded by Zoltners and Sinha in 1983. Andy and Prabha are the coauthors of "The Complete Guide to Sales Force Incentive Compensation" (978-0-8144-7324-5) and " The Complete Guide to Accelerating Sales Force Performance " (978-0-8144-0650-2).

Sally E.Lorimer (Northville, MI) is a sales and marketing consultant and business writer.


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