Burn Rate: How I Survived the Gold Rush Years on the Internet

From the author of the #1 New York Times bestseller Fire and Fury and Siege: Trump Under Fire--Michael Wolff's wickedly funny chronicle of his rags-to-riches-to-rags adventure as a fledgling Internet entrepreneur exposes an industry powered by hype, celebrity, and billions of investment dollars, and notably devoid of profit-making enterprises.

As he describes his efforts to control his company's burn rate--the amount of money the company consumes in excess of its income--Wolff offers a no-holds-barred portrait of unaccountable successes and major disasters, including the story behind Wired magazine and its fanatical founder, Louis Rossetto; the rise of America Online, perhaps the most dysfunctional successful company in history, and the humiliating inability of people such as Bill Gates to untangle the intricacies of the Web.

Author: Michael Wolff
Publisher: Simon & Schuster
Published: 06/01/1999
Pages: 272
Binding Type: Paperback
Weight: 0.79lbs
Size: 8.57h x 5.50w x 0.69d
ISBN: 9780684856216

Review Citation(s):
Ingram Advance 06/01/1999 pg. 34
Business Connections 09/01/1999 pg. 12

About the Author
Michael Wolff writes a weekly column about media for New York magazine and is a founding columnist of the Internet business magazine The Industry Standard. He is the creator of the bestselling NetGuide and the thirty-title series of NetBooks. He is the author of White Kids and the coauthor of Where We Stand, which became a multipart PBS television series. He lives in New York City.