Campaigns That Shook the World: The Evolution of Public Relations

Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's Campaign for Real Beauty, London 2012Olympic Games), and provides an accessible account of modern PR and its interaction with cultural icons, such as the RoyalFamily, Margaret Thatcher, David Beckham, the Rolling Stones, and newsworthy events, including Barack Obama's 2008 Presidential campaign.

Author: Danny Rogers
Publisher: Kogan Page
Published: 10/27/2015
Pages: 232
Binding Type: Paperback
Weight: 0.73lbs
Size: 9.21h x 6.14w x 0.49d
ISBN: 9780749475093

Review Citation(s):
Foreword 12/07/2015

About the Author
Danny Rogers is Editor-in-Chief of PRWeek magazine and Group Editor-in-Chief for Haymarket's Brand Republic group (Campaign, Media Week, Marketing, and BrandRepublic.com). He writes a regular column on politics and business for the Independent.