Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion

This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity's most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.

Author: John C. Hardin
Publisher: Palgrave MacMillan
Published: 12/15/2023
Pages: 391
Binding Type: Paperback
Weight: 1.07lbs
Size: 8.27h x 5.83w x 0.84d
ISBN: 9783031130465

About the Author

John C. Hardin holds a PhD in U.S. History from the University of Maryland, USA. He works at the intersection of culture and social change, drawing on his experience as a scholar, philanthropic leader, musician, and former pastor.