Claymore Group, LLC
Close that Sale!: A guide for consultative business to business sales
Close that Sale!: A guide for consultative business to business sales
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Author: Michael Clingan
Publisher: Claymore Group, LLC
Published: 03/06/2012
Pages: 70
Binding Type: Paperback
Weight: 0.22lbs
Size: 8.50h x 5.51w x 0.17d
ISBN: 9780615607511
About the Author
Michael is a sales and marketing veteran who has both sold in the field and built and led international sales forces as a VP. Along the way, he realized the sales and marketing approaches and training he was seeing hadn't changed much in the last 100 years. There was too much hype and hyping, and too little in the way of actual dialog between the seller and the potential buyer. So being the physicist he is, Michael took a fresh look at the fundamental needs of modern sales and marketing and then developed and refined a set of tools he calls Transformative Selling. These tools are designed for use by anyone selling or marketing in a business-to-business (B2B) environment. Michael has used these tools himself - in fact, his work with a supplier to Nokia resulted in that company moving off of Nokia's global blacklist and becoming its Americas Supplier of the Year. Close that Sale! A guide for business to business consultative sales, is the first in the Transformative Selling series.
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