Cold Calls to Closing: What Every Small Business Should Know About Selling

There's no getting around it - if you're in business, you're in sales. It would be great if somehow your clients would find you and all you had to do was answer your phone and reply to emails. The truth is that if you want business come to you, you first have to go out and get it. Based on common sense, sound business judgment and an understanding of basic human psychology backed by 40 years of experience, "Cold Calls to Closing: What Every Small Business Should Know About Selling" will teach you how to easily get in and get the "yes," how to eliminate objections before they arise (and what to do if they come up) and why the best way to sell is to help someone buy. The first sales training book written expressly for small business owners who have little or no sales training or experience, "Cold Calls to Closing" is filled with practical, step-by-step instructions ingrained with an upbeat, positive attitude that will teach you everything you need to know, have and do to succeed in generating business for your business. You'll feel so good about the sales process that you'll never say "I hate to sell" again.

Author: Janet White
Publisher: Jw Speakers Agency
Published: 10/10/2014
Pages: 190
Binding Type: Paperback
Weight: 0.58lbs
Size: 9.02h x 5.98w x 0.40d
ISBN: 9780692239230

About the Author
Janet White is a 40-year veteran of business-to-business public relations, marketing and sales. Her diverse career includes being a reporter for Newsday on Long Island while in college, operations assistant at WABC-AM in New York when it was the # 1 radio station in America, 12 years as a commercial real estate writer and publicist in New York and Dallas, and 14 years as a durable medical equipment sales rep. During her years as a commercial real estate writer, Janet wrote for most of the national trade magazines - both under her own byline and as a ghost writer for clients. In 2010, Janet came back to her public relations roots and established The JW Speakers Agency, the only booking agent in the United States for local business owners who use public speaking as a way to build their business. She wrote "Cold Calls to Closing: What Every Small Business Should Know About Selling" in order to share her very unique perspective on how easy it really is to connect with potential clients, walk into the meeting and walk out with sale and make everyone happy in the process.

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