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University of North Carolina Press

Cold War Holidays: American Tourism in France

Cold War Holidays: American Tourism in France

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Moving beyond traditional state-centered conceptions of foreign relations, Christopher Endy approaches the Cold War era relationship between France and the United States from the original perspective of tourism. Focusing on American travel in France after World War II, Cold War Holidays shows how both the U.S. and French governments actively cultivated and shaped leisure travel to advance their foreign policy agendas.

From the U.S. government's campaign to encourage American vacations in Western Europe as part of the Marshall Plan, to Charles de Gaulle's aggressive promotion of American tourism to France in the 1960s, Endy reveals how consumerism and globalization played a major role in transatlantic affairs. Yet contrary to analyses of globalization that emphasize the decline of the nation-state, Endy argues that an era notable for the rise of informal transnational exchanges was also a time of entrenched national identity and persistent state power.

A lively array of voices informs Endy's analysis: Parisian hoteliers and cafe waiters, American and French diplomats, advertising and airline executives, travel writers, and tourists themselves. The resulting portrait reveals tourism as a colorful and consequential illustration of the changing nature of international relations in an age of globalization.

Author: Christopher Endy
Publisher: University of North Carolina Press
Published: 05/03/2004
Pages: 304
Binding Type: Paperback
Weight: 0.97lbs
Size: 9.32h x 6.02w x 0.73d
ISBN: 9780807855485

Review Citation(s):
Choice 12/01/2004 pg. 700

About the Author
Endy, Christopher: - Christopher Endy is assistant professor of history at California State University, Los Angeles.

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