Connected Viewing: Selling, Streaming, & Sharing Media in the Digital Age

As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form of connected viewing, which allows for an array of new relationships between audiences and media texts in the digital space. This exciting new collection brings together twelve original essays that critically engage with the socially-networked, multi-platform, and cloud-based world of today, examining the connected viewing phenomenon across television, film, video games, and social media.

The result is a wide-ranging analysis of shifting business models, policy matters, technological infrastructure, new forms of user engagement, and other key trends affecting screen media in the digital era. Connected Viewing contextualizes the dramatic transformations taking place across both media industries and national contexts, and offers students and scholars alike a diverse set of methods and perspectives for studying this critical moment in media culture.

Jennifer Holt is Associate Professor of Film and Media Studies at the University of California, Santa Barbara.

Kevin Sanson is Research Director of the Carsey-Wolf Center's Media Industries Project at the University of California, Santa Barbara.

Author: Jennifer Holt
Publisher: Routledge
Published: 12/14/2013
Pages: 266
Binding Type: Paperback
Weight: 1.25lbs
Size: 9.30h x 6.30w x 0.90d
ISBN: 9780415813600

Review Citation(s):
Choice 08/01/2014

About the Author

Jennifer Holt is Associate Professor of Film and Media Studies at the University of California, Santa Barbara.

Kevin Sanson is Research Director of the Carsey-Wolf Center's Media Industries Project at the University of California, Santa Barbara.