Consumer Social Values

Bringing together a diverse set of contributors from different counties, this book advances the understanding of consumer social values and their roles in the global marketplace.

Author: Eda Gurel-Atay
Publisher: Routledge
Published: 05/08/2019
Pages: 278
Binding Type: Hardcover
Weight: 1.22lbs
Size: 9.00h x 6.00w x 0.69d
ISBN: 9781138240421

About the Author

Eda Gurel-Atay (PhD, University of Oregon) is an independent scholar conducting academic research on consumer values, materialism, sustainability, consumer well-being, and celebrity endorsements.

Lynn R. Kahle is Professor at Pace University in New York and Professor Emeritus of Business at the University of Oregon. He serves on American Psychological Association Council of Representatives.