Contemporary Electronic Marketing

"Contemporary Electronic Marketing: The Nigerian Experience" seeks to unravel the intricate tapestry of electronic marketing within the context of Nigeria's dynamic socio-economic and cultural milieu. As authors of this book, we have endeavored to provide a comprehensive exploration of the evolving digital marketing landscape in Nigeria, offering valuable insights, practical strategies, and thought-provoking analyses tailored to the specific needs and nuances of the Nigerian market.Our aim in crafting this book is to equip marketing professionals, business leaders, educators, students, and policymakers with a deep understanding of the electronic marketing terrain in Nigeria. By addressing key concepts, best practices, case studies, and regulatory considerations, we aspire to provide a holistic view of the opportunities and challenges inherent in leveraging digital channels to connect with Nigerian consumers and drive business growth.

Author: N. Gladson Nwokah,Precious C. Gladson
Publisher: LAP Lambert Academic Publishing
Published: 01/04/2024
Pages: 224
Binding Type: Paperback
Weight: 0.74lbs
Size: 9.00h x 6.00w x 0.51d
ISBN: 9786207456765

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