Content Everywhere: Strategy and Structure for Future-Ready Content

Care about content? Better copy isn't enough. As devices and channels multiply-and as users expect to relate, share, and shift information quickly-we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

Author: Sara Wachter-Boettcher
Publisher: Rosenfeld Media
Published: 12/12/2012
Pages: 240
Binding Type: Paperback
Weight: 0.72lbs
Size: 9.00h x 6.00w x 0.51d
ISBN: 9781933820873