Corporate Brand Personality: Re-Focus Your Organization's Culture to Build Trust, Respect and Authenticity

"Corporate Brand Personality" addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect, and strong values. Moving beyond simply how products are marketed and perceived, it explains how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, author Lesley Everett provides real examples and case studies from sectors including hospitality, engineering, retail, and finance that show how employees' behaviors can deeply affect brand reputation through all areas of the organization. Incorporating a complete strategy from start to finish, this book will help managers and HR directors build visible leadership, project an authentic brand image, and reinforce the company's values."

Author: Lesley Everett
Publisher: Kogan Page
Published: 02/23/2016
Pages: 208
Binding Type: Paperback
Weight: 0.66lbs
Size: 9.21h x 6.14w x 0.44d
ISBN: 9780749471378

About the Author
Lesley Everett is an internationally acclaimed professional speaker and expert on Personal Branding and the human factor of corporate branding. A regular contributor to UK and US media, she has appeared many times on BBC News, Sky Business, CNN and CBS. She is an established author and Executive Brand Coach and was 2013-14 President of the Global Speakers Federation. Her clients include several Fortune 1000 companies, politicians and celebrities as well as the United Nations and Ministry of Defence. She was the first female speaker to be awarded the Professional Speaking Award of Excellence (PSAE) in the UK in 2010. Lesley is the creator of the globally recognised Walking TALL Methodology and is CEO of both Walking TALL Training & Consulting Inc. in the US and Walking TALL International in the UK. She is British and now lives in Monterey, California.