Creating Strategic Leverage: Matching Company Strengths with Market Opportunities

Not only examines how to analyze industry structure and how todetermine your company's competitive position within it, but alsodetails how to use such analysis in order to gain the competitiveedge by anticipating or changing the rules of the game--evenchanging the game itself. Provides clear, concise solutions to somemajor problems such as how to describe and communicate a strategyand how to determine what's feasible and what's not, depending onyour company's position. Packed with case studies from suchindustries as AT&T, Federal Express, United Airlines and more.

Author: Milind M. Lele
Publisher: Wiley
Published: 04/16/1992
Pages: 352
Binding Type: Hardcover
Weight: 1.50lbs
Size: 9.57h x 6.50w x 1.08d
ISBN: 9780471631422

About the Author

Milind M. Lele is the author of Creating Strategic Leverage: Matching Company Strengths with Market Opportunities, published by Wiley.

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