Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences

This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications. There is also an accompanying DVD-ROM full of hands-on exercises that shows how cross-media can be applied. For the DVD-ROM: http: //www.lulu.com/content/817927

Author: Drew Davidson
Publisher: Lulu.com
Published: 03/30/2010
Pages: 294
Binding Type: Paperback
Weight: 1.17lbs
Size: 9.69h x 7.44w x 0.62d
ISBN: 9780557285655

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