McGraw-Hill Companies
Customer Relationship Management
Customer Relationship Management
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This reader-friendly series is must read for all levels of managers
All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.
As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.
Author: Kristin Anderson, Carol Kerr
Publisher: McGraw-Hill Companies
Published: 10/09/2001
Pages: 176
Binding Type: Paperback
Weight: 0.54lbs
Size: 9.00h x 6.00w x 0.38d
ISBN: 9780071379540
About the Author
Kristin L. Anderson (Minneapolis, MN) is a customer service consultant. Carol J. Kerr (Austin, TX) is a learning solutions consultant with Motorola.
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