Data Driven Decision Making for Small Businesses: Unleashing the Power of Information to Drive Business Growth

This book offers easy guidance on how to use your business data to make an impact on your business performance. Learn how to use data to reduce your inventory, determine product and customer profitability, gain insight into customer ordering behaviour. Perhaps you would like to know where you are spending your business dollars or how to determine if your cash flow is getting better or worse. Is your business becoming more or less efficient as it grows?This book will present some of the simpler approaches to data analysis and will show the value of these analyses to business. The intent is to show the reader what is possible rather than teaching mathematical techniques. From simple to the more advanced, this book will deliver a series of analytics suitable for anyone wishing to take their business to the next level. The books presents a series of real-world case studies from various functional areas, the majority of which will be conducted with every day software that most businesses already possess.The book will go on to examine the advantages and disadvantages of trying to build these capabilities in-house and will provide a realistic view of the challenges associated with analytics in the business world.Finally, I will provide some advice on data analysis and visualization tools. Specifically, I will focus on the tools that are available to the reader for prices that are in line with typical office software.

Author: Tracey Smith
Publisher: Createspace Independent Publishing Platform
Published: 07/02/2012
Pages: 120
Binding Type: Paperback
Weight: 0.38lbs
Size: 9.02h x 5.98w x 0.25d
ISBN: 9781470187453

About the Author
Specializing in multiple areas of business analytics, Tracey has helped well-known companies in the U.S., Canada, the UK and Europe use data to make decisions which impact the bottom line. She has also been recognized as one of the "Top 50 Global Influencers in HR Analytics." Tracey's career spans the areas of mechanical engineering, supply chain and human resources in multiple industries. Prior to launching her own consulting practice in 2013, Tracey led global strategic initiatives for FedEx Express World Headquarters. Previous positions include leading process improvement projects in supply chain and creating mathematical simulations of engineering products for a global automotive company. Tracey holds degrees in Applied Mathematics, Mechanical Engineering and Business from well-recognized universities in Canada and the U.S. Tracey is the author of multiple books and presents at conferences, industry events and corporate functions, primarily on the strategic benefits of data analysis and its contribution to the bottom line. Tracey has over 25 years of experience in applying analytics to real business problems.

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