Developer Advocacy: Establishing Trust, Creating Connections, and Inspiring Developers to Build Better
Developer Advocacy: Establishing Trust, Creating Connections, and Inspiring Developers to Build Better
You'll see how companies of all types that sell to or engage with technical audiences can develop a developer advocacy strategy. Specifically, you'll learn what developer advocates do, how business can start an advocacy practice in your organization and how to scale and operationalize such a practice once it is in place. The book will further explore the metrics for measuring advocacy success and ways the scale advocacy teams internally and externally. The Power of Developer Advocacy explores the exciting career path of advocacy for developers and engineers.
What You Will Learn
- Discover what developer advocacy is
- Determine which sorts of companies need the function
- Understand what the primary strategic considerations for developer advocacy is
Who This Book is For
Existing and future advocacy leaders, would-be developer advocates, developer marketers and DevRel teams and leaders
Author: Chris Riley, Chris Tozzi
Publisher: Apress
Published: 08/26/2023
Pages: 106
Binding Type: Paperback
Weight: 0.38lbs
Size: 9.21h x 6.14w x 0.24d
ISBN: 9781484295960
About the Author
Chris TozziChris's career has combined two seemingly disparate passions: Tech and history. A long-time Linux geek who earned a Ph.D. in French revolutionary history from Johns Hopkins, Chris lived the dream as a tenured professor for several years until boredom with academia prompted him to expand his horizons. Today, Chris keeps his inner historian happy by teaching part-time at a major research university, where his courses cover technology, culture and society. Meanwhile, he keeps his geek-self happy by contributing articles to a variety of technical media sites. He also works as a marketing consultant and technical content developer with Fixate IO, a developer marketing agency that works with a variety of software companies.
Chris Riley
Chris Riley is obsessed with bringing modern technologies, culture, and practices to tech-enabled enterprises. As a bad-coder-turned-technology-advocate, Chris understands the challengesand needs of modern engineers, as well as how technology fits into the broader business goals of companies in a demanding high-tech world.
Chris speaks and engages with end-users regularly in the areas of SRE, DevOps, App Dev, and Developer Relations. He is one of the original founders of Fixate IO a marketing agency focused on developer marketing, and currently Sr Manager in Developer Relations at HubSpot. Chris is a regular speaker, contributor to industry blogs such as ContainerJournal.com, DevOps.com and Sweetcode.io, and overall technical adviser. He is also the host of the podcast, Developers Eating the World, Dissecting DevOps, & Tech A'Sketch.