eCommerce Economics

This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to electronic commerce

Author: David Vanhoose
Publisher: Routledge
Published: 03/11/2011
Pages: 474
Binding Type: Paperback
Weight: 1.93lbs
Size: 9.69h x 7.44w x 1.00d
ISBN: 9780415778985

About the Author

David VanHoose is Professor of Economics at the Hankamer School of Business at Baylor University, Texas, USA. He was previously Editor for Monetary Economics with the Journal of Economics and Business and the author of textbooks in macroeconomics, money, banking and financial markets, and international economics.