Economics for Business: A Guide to Decision Making in a Complex Global Macroeconomy

Economics for Business enables the reader to develop a clear understanding of the economic environment in which business takes place. This comprehensive book covers: the process of globalization and its implications for business; the role of the market and supply and demand; the impact of demand on branding and brand loyalty; and pricing strategies under various market structures.

With specific business content integrated throughout and a global perspective on the current world of business, taking into account the financial crisis and its aftermath, Economics for Business is a useful introduction to economics for business students, a streamlined and comprehensive alternative to large undergraduate economics textbooks, and a valuable resource for managers and executives who need to understand the basics of economic concepts to grow their business.

Online supporting resources for this book include bonus chapters on shareholders, trading blocs and skills groupings, a glossary, history of economics and an instructor's manual.

Author: Ivan K. Cohen
Publisher: Kogan Page
Published: 11/24/2015
Pages: 360
Binding Type: Paperback
Weight: 1.26lbs
Size: 9.61h x 6.69w x 0.75d
ISBN: 9780749470197

About the Author
Ivan K. Cohen is Associate Professor in Finance and Economics at Richmond University, the American International University based in London. With many years of teaching experience across a wide range of economics and finance classes and having taught on both sides of the Atlantic, he is able to offer a unique global approach to the study of economics.