Elements of Pharmaceutical Pricing

Elements of Pharmaceutical Pricing shows account managers, product managers, marketing researchers, and other practitioners in the pharmaceutical industry how to improve your marketing and pricing skills. By describing the process for reaching pricing decisions and clarifying the environment of pharmaceutical marketing, this book demystifies the area of pharmaceutical pricing and shows how to use prices to capture the value of products instead of lowering their value.


Author: E. M. (Mick) Kolassa
Publisher: CRC Press
Published: 09/03/1997
Pages: 130
Binding Type: Paperback
Weight: 0.42lbs
Size: 9.00h x 6.00w x 0.29d
ISBN: 9780789003348