Emerging Markets: Strategies for Competing in the Global Value Chain

Emerging market economies, from China, Mexico, South Africa, and Indonesia, are rapidly changing the competitive business landscape; the traditional dominance of the US, Europe, andJapan (Triad countries) in international business can no longer be assumed or taken for granted. Companies in the Triad countries who can enter these emerging markets may be able to reap rewards and benefits from cost reductions and expanded market opportunities, while companies who ignore them, may soon be their direct competitors.

Author: Robert Grosse
Publisher: Kogan Page
Published: 11/24/2015
Pages: 272
Binding Type: Paperback
Weight: 0.96lbs
Size: 9.61h x 6.69w x 0.57d
ISBN: 9780749474492

About the Author
Robert Grosse is Emeritus Professor at Thunderbird School of Global Management and Dean of the School of Business Administration at American University of Sharjah, and was 2012-2014 President of the Academy of International Business. He has taught international finance in the MBA programs at Thunderbird, the University of Miami, the University of Michigan, the Instituto de Empresa in Madrid, and in many universities in Latin America and also lectures in executive education programs around the world.