Entrepreneur Journeys: Innovation: Need Of the Hour

Renowned entrepreneur and Forbes columnist Sramana Mitra provides innovators with strategic options in Innovation: Need Of the Hour. In the fourth volume of the acclaimed Entrepreneur Journeys series, Mitra guides readers on critical topics such as idea validation, funding bottlenecks, and business model options. With comprehensive case studies and benchmark anecdotes from legendary innovators like Judy Estrin and Paul Cook, Mitra goes beyond technology to address how innovation eventually makes it to the market. What is most commanding about her analysis is that while the current dysfunctions in governments, banks, and venture capital make it exceedingly difficult to survive this challenging economy, now is the time to take risks and be bold.

Author: Sramana Mitra
Publisher: Createspace Independent Publishing Platform
Published: 05/19/2010
Pages: 264
Binding Type: Paperback
Weight: 0.61lbs
Size: 8.00h x 5.25w x 0.55d
ISBN: 9781451577907

About the Author
Sramana Mitra is a technology entrepreneur and strategy consultant in Silicon Valley. She has founded three companies and writes a business blog, "Sramana Mitra on Strategy." She has a master's degree in electrical engineering and computer science from the Massachusetts Institute of Technology. Her three books, Entrepreneur Journeys, Bootstrapping, Weapon Of Mass Reconstruction, and Positioning: How To Test, Validate, and Bring Your Idea To Market are all available from Amazon. Her business fiction, Vision India 2020, was released in 2010 to critical acclaim. Mitra is also a columnist for Forbes and runs the 1M/1M initiative.

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