Essentials of Consumer Behavior: An Applied Approach

This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach.

Author: Debra L. Stephens
Publisher: Routledge
Published: 03/01/2023
Pages: 215
Binding Type: Hardcover
Weight: 1.10lbs
Size: 9.21h x 6.14w x 0.56d
ISBN: 9780367426880

About the Author

Debra L. Stephens is Associate Professor of Marketing at the University of Portland, USA. She has published in leading journals, including the Journal of Consumer Research, the Journal of Public Policy and Marketing, and the Journal of Business Ethics.