Executive Finance and Strategy: How to Understand and Use Financial Information to Set Strategic Goals

Many strategies are explained as actions that will achieve the desired goals or visions of the company, but in order to predict the success of your strategy it is vital to gain an understanding of how it will impact on the financial statement. Executive Finance and Strategy works on the premise that financial models can clearly demonstrate where a particular strategy might lead, enabling you to evaluate past accounts and statements in order to respond to recent company history. It also explains how company law and ethics underpin financial statements and clarifies your responsibilities as a senior manager or director. By using finance as a record keeper and predictor of success, it helps you quantify your strategy to gain support from colleagues and take the right actions to ensure sustainable growth.

Online supporting resources for this book include tables and formulas to support financial models within the book.

Author: Ralph Tiffin
Publisher: Kogan Page
Published: 09/30/2014
Pages: 344
Binding Type: Paperback
Weight: 1.07lbs
Size: 9.21h x 6.14w x 0.72d
ISBN: 9780749471507

About the Author
Ralph Tiffin is Director of Tiffins.com training and consulting company, and he is principal of McLachlan+Tiffin, which focuses on auditing while also advising clients on budgeting, project appraisal IFRS, ethics and fraud prevention. His clients include BT, Bank of China, Telekom Malaysia and Deutsche Bank. He is author of a range of texts on financial management, accounting and auditing.