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Cambridge University Press

Experimental Auctions: Methods and Applications in Economic and Marketing Research

Experimental Auctions: Methods and Applications in Economic and Marketing Research

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Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals' values suffer from a serious problem in that they involve asking individuals hypothetical questions about intended behavior. Experimental auctions circumvent this problem because they involve individuals exchanging real money for real goods in an active market. This represents a promising means for eliciting non-market values. Lusk and Shogren provide a comprehensive guide to the theory and practice of experimental auctions. It will be a valuable resource to graduate students, practitioners and researchers concerned with the design and utilization of experimental auctions in applied economic and marketing research.

Author: Jayson L. Lusk, Jason F. Shogren
Publisher: Cambridge University Press
Published: 12/01/2007
Pages: 318
Binding Type: Paperback
Weight: 1.41lbs
Size: 9.63h x 6.85w x 0.85d
ISBN: 9780521671248

About the Author
Lusk, Jayson L.: - Jayson L. Lusk is Professor and Willard Sparks Endowed Chair in the Department of Agricultural Economics, Oklahoma State University.Shogren, Jason F.: - Jason F. Shogren is Stroock Distinguished Professor of Natural Resource Conservation and Management, and Professor of Economics and Finance, University of Wyoming.

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