Fad-Free Strategy: Rigorous Methods to Help Executives Make Strategic Choices Confidently

Providing a ground-breaking approach to making better business strategy decisions this is a useful tool for smart business executives at mainstream companies who are disappointed with strategy fads and simplistic solutions based on cherry-picked, anecdotal evidence from today's hero companies.

Author: Daniel Deneffe, Herman Vantrappen
Publisher: Routledge
Published: 09/23/2019
Pages: 320
Binding Type: Hardcover
Weight: 1.35lbs
Size: 9.30h x 6.20w x 0.90d
ISBN: 9780367243562

About the Author

Daniel Deneffe is the Managing Director of Deneffe Consulting and a former Partner at Arthur D. Little. He is also a Professor of Strategy and Managerial Economics at Hult International Business School and teaches Business Strategy in the Real World at Harvard University's Division of Continuing Education.

Herman Vantrappen is the Managing Director of Akordeon, a strategic advisory firm. A former partner at Arthur D. Little, he has published numerous articles in a variety of journals, including Long Range Planning, MIT Sloan Management Review, Strategy & Leadership and Harvard Business Review.