Fashion Marketing

Author: Mike Easey
Publisher: Wiley
Published: 11/03/2008
Pages: 288
Binding Type: Paperback
Weight: 1.10lbs
Size: 9.50h x 6.70w x 0.60d
ISBN: 9781405139533

Review Citation(s):
Reference and Research Bk News 02/01/2009 pg. 125

About the Author
Mike Easey is Director of Collaborative Ventures in Newcastle Business School at the University of Northumbria. He has worked for three multinationals in marketing research, promotion and marketing planning positions. An experienced marketing consultant, he has undertaken an extensive range of consultancy work including marketing for fashion manufacturers and fashion retailers. He is also a university external examiner in fashion marketing, a QAA Specialist Subject Reviewer in marketing and a member of the editorial board of the Journal of Fashion Marketing and Management.