Foreign Advertising in China

Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first booms in the 1920s and 1930s. Also discusses modern Chinese advertising in depth.

Author: Jian Wang
Publisher: Wiley-Blackwell
Published: 08/16/2000
Pages: 176
Binding Type: Hardcover
Weight: 0.80lbs
Size: 9.30h x 6.16w x 0.60d
ISBN: 9780813818283

Review Citation(s):
Reference and Research Bk News 11/01/2000 pg. 87

About the Author

JIAN WANG is currently a research scientist leading a research and development unit for the Canadian Food Inspection Agency in Calgary, Alberta. His responsibilities include planning and conducting research projects in method development for antibiotic and pesticide residues in foods using advanced mass spectral analysis techniques such as UPLC/Q-TOF and LC/ESI-MS/MS. He has written over thirty publications for various journals and books. He was most recently awarded the CFIA Science Branch Recognition Award for leading method development on melamine investigation in 2007.

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