Fresh Air: Marketing Gurus on Radio

The radio industry is on a collision course with its future. What's the best way to market our stations - and the industry itself as new opportunities and challenges swirl around us?

Those are the questions posed to many of America's top marketing gurus who take a fresh look at our industry through their expert lenses.

Fresh Air is an essential manual on marketing radio stations and the radio industry. It's a guide to successful marketing that no radio broadcaster should be without.

Author: Mark Ramsey
Publisher: iUniverse
Published: 11/24/2005
Pages: 112
Binding Type: Paperback
Weight: 0.28lbs
Size: 8.00h x 5.00w x 0.27d
ISBN: 9780595376582

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