Gift Giving: A Research Anthology

Gift Giving brings together 21 scholars from a variety of disciplines--including consumer behavior, communications, and sociology--who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life.

Author: Cele Otnes
Publisher: Popular Press
Published: 01/01/1996
Pages: 250
Binding Type: Paperback
Weight: 0.82lbs
Size: 9.00h x 6.00w x 0.57d
ISBN: 9780879727062