Guerrilla Advertising

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

Author: Jay Conrad Levinson
Publisher: Harper Business
Published: 06/08/1994
Pages: 304
Binding Type: Paperback
Weight: 0.79lbs
Size: 9.02h x 6.00w x 0.80d
ISBN: 9780395687185

Review Citation(s):
Booklist 06/01/1994 pg. 1740

About the Author
Levinson, Jay Conrad: -

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.