Handbook of Color Psychology

We perceive color everywhere and on everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Handbook provides comprehensive coverage of emerging theory and research. Top scholars in the field provide rigorous overviews of work on color categorization, color symbolism and association, color preference, reciprocal relations between color perception and psychological functioning, and variations and deficiencies in color perception. The Handbook of Color Psychology seeks to facilitate cross-fertilization among researchers, both within and across disciplines and areas of research, and is an essential resource for anyone interested in color psychology in both theoretical and applied areas of study.

Author: Andrew J. Elliot
Publisher: Cambridge University Press
Published: 12/17/2015
Pages: 762
Binding Type: Hardcover
Weight: 3.55lbs
Size: 9.80h x 6.70w x 1.60d
ISBN: 9781107043237

About the Author
Fairchild, Mark D.: - Mark D. Fairchild is Associate Dean of Research and Graduate Education of Rochester Institute of Technology's College of Science, and Director of the Program of Color Science and Munsell Color Science Laboratory.Franklin, Anna: - Anna Franklin is a Professor in the School of Psychology at the University of Sussex and Director of the Sussex Colour Group.Elliot, Andrew J.: - Andrew J. Elliot is Professor of Psychology and Director of the Approach-Avoidance Motivation research group at the University of Rochester, New York.