Handbook of Research Methods in Consumer Psychology

In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decisions.

Author: Frank Kardes
Publisher: Routledge
Published: 05/01/2019
Pages: 528
Binding Type: Paperback
Weight: 2.05lbs
Size: 10.00h x 7.00w x 1.09d
ISBN: 9780815352983

Review Citation(s):
Choice 12/01/2019

About the Author

Frank R. Kardes is the Donald E. Weston Professor of Marketing and Distinguished Research Professor at the Lindner College of Business at the University of Cincinnati.

Paul M. Herr is the Virginia-Carolinas Professor of Purchasing Management and Professor of Marketing in the Pamplin College of Business at Virginia Tech.

Norbert Schwarz is the Provost Professor of Psychology and Marketing at the University of Southern California.