How to Mind-Read Your Customers: Using Insights from Psychology to Increase Sales and Develop Better Business Relationships

What's the most important factor in becoming a successful salesperson? Is it ambition and drive? Maybe it's enthusiasm. Or, maybe, success in sales just boils down to good old-fashioned hard work. While all of these things no doubt contribute to sales success, the real key, according to David Snyder, is understanding and knowing how to read different personality types--including one's own. How to Mind-Read Your Customers, which is based on Snyder's popular seminar, shows readers how to use the principles of behavioral psychology (made easy and accessible) to master the art and science of salesmanship. Using the book's wealth of useful ideas and tools, readers will: * Gain insight into their own personalities * Identify their strengths and weaknesses * Gain a better understanding of themselves * Understand and relate better to others * Size up people as early as the first phone conversation * Improve relationships with customers * Enhance teamwork * Eliminate mistakes in communication * Make a great first impression * Increase sales! Innovative and empowering, yet down-to-earth and humorous, this book is an invaluable resource for anyone in sales, marketing, or customer service on how to take selling skills to the next level.

Author: David P. Snyder
Publisher: Amacom
Published: 06/26/2001
Pages: 224
Binding Type: Paperback
Weight: 0.77lbs
Size: 9.14h x 5.96w x 0.66d
ISBN: 9780814405994

Review Citation(s):
Ingram Advance 10/01/2005 pg. 197

About the Author

David P. Snyder is Chairman and CEO of Snyder, Inc., and specializes in new business strategy implementation and training for a national client base. He also runs businesses in fields as diverse as marketing strategy, sales training, education research, curriculum development, and entertainment. He resides primarily in North Carolina.

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