How to Plan a Profitable, Wow-Factor Gala

Originally published by Stevenson, Inc., this practical resource features dozens of ideas on how to plan effective, profitable, wow-factor galas, including:

• Essential first steps for successful galas
• Tips for budget planning and cost-conscious measures
• Volunteer and board member involvement
• Revenue-boosting ideas
• Event publicity and promotion
• Ways to maximize attendance
• Effective live and silent auctions
• Event checklists
• Budget estimations
• Leadership
• Preview parties
• Chairperson responsibilities
• Engaging the wealthy
• Ticket sales strategies
• Venue selection
• Assessment forms
• Volunteer committees
• Online promotion
• Event security

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Author: Scott C. Stevenson
Publisher: Jossey-Bass
Published: 05/13/2013
Pages: 64
Binding Type: Paperback
Weight: 0.38lbs
Size: 11.00h x 8.50w x 0.13d
ISBN: 9781118690390

About the Author

Scott C. Stevenson is the editor of How to Plan a Profitable, Wow-factor Gala, published by Wiley.

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