I'd Rather Have A Root Canal Than Do Cold Calling!: Who says telemarketing has to be torture?

The phone can be an amazing marketing tool. It leverages a personal touch, has a high response rate, and tends to generate results quickly. The phone can also create frustration -- even dread.In this long-awaited third edition, Shawn Greene uses her trademark humor and before-and-after scripts to show you how to make effective, natural-sounding calls in sync with a consultative style. She shares practical tips, explains how to avoid common mistakes, and busts the myths that otherwise hold you back.Topics include: Why warming calls up doesn't actually work. Why the "root canal effect" is different for Millennials. The real difference between business-to-business and business-to-consumer calls. Whether or not to leave voicemail messages, and how to generate return calls if you do. How to project confidence, work with gatekeepers, and handle objections.A professional trainer, Shawn Greene also describes how to get through the learning curve and build a genuine level of comfort.

Author: Shawn A. Greene
Publisher: Successworks
Published: 12/30/2016
Pages: 238
Binding Type: Paperback
Weight: 0.92lbs
Size: 9.25h x 7.50w x 0.50d
ISBN: 9780970273109

About the Author
Shawn Greene is a prospecting and sales performance expert who has built a successful business by picking up the phone.

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