Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies

This volume details state-of-the art research findings and new conceptual thinking related to pharmaceutical marketing. It covers all major aspects, including R&D, promotion, pricing, branding, competitive strategy, portfolio analysis.

Author: Min Ding
Publisher: Springer
Published: 11/01/2013
Pages: 768
Binding Type: Hardcover
Weight: 2.77lbs
Size: 9.21h x 6.14w x 1.63d
ISBN: 9781461478003