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Kogan Page

Internal Communications: A Manual for Practitioners

Internal Communications: A Manual for Practitioners

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Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.

Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications strategy.

Written by experts with extensive experience as consultants and in-house leaders in the private, public and not-for-profit sectors, Internal Communications covers how to build an internal communications team and plan; devise messages and decide which channels to use; work with line managers and senior leaders; research and evaluate internal communications and support change within an organization.

Supported by easy to follow models, example explanations of the core theory, and case studies, it provides students and internal communicators alike with the practical tools and advice they need to make a difference in an organization. The book is also supported by online resources, including slides for lecturers.

Author: Liam Fitzpatrick, Klavs Valskov
Publisher: Kogan Page
Published: 08/26/2014
Pages: 272
Binding Type: Paperback
Weight: 0.85lbs
Size: 9.21h x 6.14w x 0.57d
ISBN: 9780749469320

About the Author
Liam FitzPatrick is Joint Managing Partner of Agenda Strategies, an organization specializing in change communications. He is one of the co-authors of the definitive competency model for internal communicators and co-founded the Black Belt series of training for internal communicators. He was previously Head of Practice in Internal Communications for Bell Pottinger and has worked both in-house and for major consulting companies, delivering communications programs for clients in different sectors. He is a Fellow of the UK Chartered Institute of Public Relations where he has been involved in planning the education and training of PR practitioners and is a member of the Global Certification Council of the International Association of Business Communicators.
Klavs Valskov is Joint Managing Partner of Agenda Strategies, an organization specializing in change communications. He has worked in PR, marketing and communication for almost fifteen years with organizations such as L'Oreal, Accenture and in ministries for the Danish Government. From 2008-2013 he was the award-winning Global Director of Communication in the world's largest container shipping company, Maersk Line. He is also part of the Advisory Board at Institute of Business Communication at Copenhagen Business School.


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