Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Author: Jim Kalbach
Publisher: Rosenfield Media
Published: 04/01/2020
Pages: 320
Binding Type: Paperback
Weight: 1.30lbs
Size: 8.90h x 6.00w x 0.90d
ISBN: 9781933820682

About the Author
Kalbach, Jim: -

Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, Sony, Elsevier Science, LexisNexis, and Citrix.

In 2007, Jim published his first full-length book, Designing Web Navigation (O'Reilly, 2007). His second book, Mapping Experiences (O'Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at experiencinginformation.com and tweets under @jimkalbach.