Keene on the Market: Trade to Win Using Unusual Options Activity, Volatility, and Earnings

A leading expert unveils his unique methodology for options trading

Options provide a high leverage approach to trading that can significantly limit the overall risk of a trade or provide additional income. Yet, many people fail to capitalize on this potentially lucrative opportunity because they mistakenly believe that options are risky. Now options expert Andrew Keene helps aspiring investors to enter this sector by explaining the principles of the options market and showing readers how to utilize calls and puts successfully.

• Leading options expert Andrew Keene demystifies the basics of options trading
• Debunks the myth that call purchases are synonymous with being bullish and that put purchases are bearish
• Lays out in detail two distinct proprietary trading plans readers can follow
• Explains how to trade using market maker techniques and tricks from the trading floor to help with his probabilities in options trading

Andrew Keene is best known for reading unusual options activity and seeing what others don't. Now he shares what he knows in a book that opens the opportunities of options trading to any investor.

Author: Andrew Keene
Publisher: Wiley
Published: 07/29/2013
Pages: 256
Binding Type: Hardcover
Weight: 0.98lbs
Size: 9.25h x 6.30w x 1.02d
ISBN: 9781118590768

About the Author

ANDREW KEENE was an independent equity options trader at the Chicago Board Options Exchange for eleven years. He spent most of that time as a market maker in over 125 stocks, including Apple, GE, Sears Holdings, and Goldman Sachs. From 2006-2009, Andrew was the largest independent on-the-floor Apple options trader in the world. Currently, he actively trades futures, equity options, currency pairs, and commodities. Over the last few years, Andrew has become one of the CBOE's most recognized faces in the media, appearing regularly on Bloomberg TV's Street Smart, CNBC's Squawk on the Street, nationally syndicated First Business, and CBOE TV's In the Money with Angela Miles. Andrew received a BS in finance with a concentration in accountancy from the University of Illinois. He can be contacted at Andrew@KeeneOnTheMarket.com.