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Palgrave MacMillan

Luxury Strategy in Action

Luxury Strategy in Action

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Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.

Author: J. Hoffmann
Publisher: Palgrave MacMillan
Published: 12/02/2011
Pages: 220
Binding Type: Hardcover
Weight: 1.20lbs
Size: 9.30h x 5.90w x 0.80d
ISBN: 9780230354548

About the Author
Jonas Hoffmann holds a Doctorate in Marketing from the University of Grenoble - France. Associate Professor of Marketing at SKEMA Business School, he teaches at the MSc Luxury and Fashion Management in France and China. He has an extensive experience in consulting and executive training; he has also written several articles about marketing, innovation and the luxury industry.

Ivan Coste-Manière holds a PhD in Chemstry. He has an extensive experience in the luxury industry; he has created 8 companies in the fragrance, watches and marketing sector. He is currently Professor of Marketing at SKEMA Business School and the Director of the Master of Science in Luxury and Fashion Management.

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