McGraw-Hill
Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive
Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive
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Explains why the entertainment and advertising industries need to create business models based on content - commerce partnerships.
Author: Scott Donaton, Donaton Scott
Publisher: McGraw-Hill
Published: 11/01/2005
Pages: 224
Binding Type: Paperback
Weight: 0.49lbs
Size: 7.94h x 6.44w x 0.58d
ISBN: 9780071462167
Author: Scott Donaton, Donaton Scott
Publisher: McGraw-Hill
Published: 11/01/2005
Pages: 224
Binding Type: Paperback
Weight: 0.49lbs
Size: 7.94h x 6.44w x 0.58d
ISBN: 9780071462167
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